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How to track Micro-Sites with Vanity URLs
Let’s be constructive again. After telling you to say “no” and indulging in some scifi-geekery, I feel it is time to go back to solid technical advice. Let’s look at micro sites with vanity URLs....
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Cross-Device Linking – what Adam said
Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle “the...
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A Short History of Processing a Hit
In the article about Modifying Data Server-Side, we gave a brief list of the steps that every bit of data has to go through before your friendly marketer will see it in her reports. Let’s expand on...
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Visitor IDs & Visitor Profile
For months now I must have thought that an article about visitor IDs is really overdue. It is the last remaining principle aspect of Adobe Analytics that I have not explained, I think. Also, in step 6...
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The Visitor ID Service
What I write about mostly on this blog has to do with analytics, specifically Adobe Analytics, fka SiteCatalyst. But this is just one in the large collection of tools your friendly marketer uses to do...
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Visitor ID Service Revisited
(Ah, the title… see what I did there?) Just two days after my article about the Visitor ID Service, my colleagues in Engineering and Product Management released a new version of Reports & Analytics...
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Using Data Feeds for Debugging
When I wrote about debugging mobile apps some time ago I mentioned that one way to get data out of SiteCatalyst Adobe Analytics for troubleshooting is the so-called “Data Feeds” — flat files of raw...
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One Report Suite or Two?
The question was raised by Antti Koski: if I have an app and a mobile site, do I track those separately or into a single report suite? I felt the question warrented more than just a reply on his...
View ArticleQuick Tip – Debug server-side manipulations of the tracking call
I guess this post is pretty specific. It might have a target audience of a dozen or so. I hope the rest of you forgive me, but keep on reading, you might need this one day! Setup At a Swiss financial...
View ArticleEverything but the TMS
You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series on...
View ArticleMaintenance
The cool thing about Analytics, from the point of view of a developer: once you have set it up, it is completely maintenance-free! Fire and forget! Or is it? The truth is that a) "once you have set it...
View ArticleUseful Data Elements
Every one of us has a bag full of little tricks that they carry with them. The bag contains knowledge, ideas that we developed with or for customers, snippets of code, pieces of architectural blue...
View ArticleCookies, IDs, and the Experience Cloud
In January 2008, when I joined a company called "Omniture" and started working as a consultant on a product called "SiteCatalyst", ìt (like most web analytics tools at the time) relied on cookies quite...
View ArticleQuick Tip: Using a Reverse Proxy with Analytics
This blog is pretty niche. I sort of wanted it that way when I started, and since I love my niche to bits, there has never been a reason to change. What I write about today, though, is a whole new...
View ArticleHow does the “First Launches” metric work when you upgrade to the v5 Mobile...
In a call with a customer here in Switzerland, the question came up whether moving from the Mobile Services SDK (vulgo "v4") to the Experience Platform Mobile SDKs ("v5") would lead to a spike in the...
View ArticleExperience Cloud ID Service & 3rd-party calls
It brings me great pleasure to introduce this guest post by my colleague Marko Kocic! He tackles an often-asked question about the Experience Cloud ID Service and how to manage 3rd-party network calls....
View ArticlePersistence, Expiry and Attribution – of eVars and events
Greetings! I am rectifying a long-standing mistake, today, finally translating an article that I had posted absolutely ages ago on the German blog. It's about a real-life example that I often use to...
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